Blog - POGO Digital Marketing

Pogo’s Predictions for Digital Marketing in 2015

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Digital marketing is growing faster than any of us could have imagined! With so many incredible developments, we here at Pogo have turned our excellent digital marketing masterminds onto the case to give you our predictions for digital marketing in 2015.

Big data will become bigger

Big data, if you’re unfamiliar with it, is a catch-all term for any collection of data that gets so complex and sizable that traditional data processing is practically impossible. In this context, it effectively describes the swathes and swathes of data that we produce every single day. We believe that […]

Top Tips: How To Manage Your Online Reputation

12.12.2014
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Reputation

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you’ll do things differently”. Wise words from Warren Buffet, and relevant to today’s blog. That’s right, we’ll be going into detail about online reputation, both why it’s important and how to maintain it.

What is online reputation?

Online reputation can be broken down into a few key components. From a purely data-oriented perspective, your online reputation is: what shows up in the search results when somebody searches for your company, what people see […]

Top Tips: How to Measure Your Social Media Marketing Success

2.12.2014
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Social Media Marketing Success

Social Media Marketing is an extremely important part of any digital marketing plan, but when you get all the data from your social media, do you know what it all means? A lot of people don’t actually know how to measure the success of their social media marketing. We thought we’d round up a few ways to help you understand how to measure your social media success.

Reach

When people talk about ‘reach’, what they’re actually talking about is the number of people who’ve seen your content. While Twitter and Facebook have special social […]

How to make Halloween social media spook-tacular!

28.10.2014
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Halloween Social Media

Halloween is just around the corner, possibly waiting to jump out and shout ‘boo’, and doubtless you’re reading this while carving a pumpkin or preparing bags of sweets (or maybe you’re just reading it at work). Regardless, you may look around and see retail businesses getting out the Halloween decorations and putting fake cobwebs over their doors. It’s a well-known fact, as well as being common sense, that tapping into the collective love of Halloween is a great way to steer custom to your business. Most people think this only applies to retail or certain product […]

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