Blog - POGO Digital Marketing

How to make Halloween social media spook-tacular!

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Halloween Social Media

Halloween is just around the corner, possibly waiting to jump out and shout ‘boo’, and doubtless you’re reading this while carving a pumpkin or preparing bags of sweets (or maybe you’re just reading it at work). Regardless, you may look around and see retail businesses getting out the Halloween decorations and putting fake cobwebs over their doors. It’s a well-known fact, as well as being common sense, that tapping into the collective love of Halloween is a great way to steer custom to your business. Most people think this only applies to retail or certain product [...]

A Beginner’s Guide to Google PPC

PPC Pogo Digital

Pay-Per-Click Advertising (or PPC) is becoming more and more prevalent every day. With so much competition in any business, it’s extremely important to make sure that you’re being seen and PPC is one of the best ways to do just that.

What is PPC?

PPC is, as the name suggests, a method of advertising where you only pay when somebody actually clicks on your advert. You literally play-per-click. When you search for something on Google and see advertised results (shown by a small yellow symbol) either down the side or above the [...]

The Science of Social Media with Life Sciences Hub Wales

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Science of Social Media

Pogo Digital, in collaboration with the new Life Sciences Hub for Wales, is proud to be running a series of talks on The Science of Social Media. Hosted at the fantastic Life Sciences Hub Wales building, everyone is invited to come along and learn from one of the top digital marketing specialists in Wales, Pogo’s very own Prab Chadha.

The first event, titled “The Science of LinkedIn”, will take place on October 28th, from 12PM to 2PM and is completely FREE. Come along to find out everything you need to know about LinkedIn. We’ll be teaching you the [...]

4 Ways to Increase your Facebook Page’s Visibility

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Facebook-evolution Extended

If you or your company owns a business Facebook page, you may have noticed a serious drop in your interaction and engagement with your fans. This is down to Facebook’s new algorithm upgrades which you may have heard about. Quite a few business owners aren’t happy with Facebook’s new tactics, which include encouraging page owners to pay for advertising their content to the people who’ve already liked the page.

So, the bad news: if you’re a page owner you’ve probably seen the visibility of your posts rapidly declining. The good news? There are ways [...]

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