Pay-Per-Click Advertising (or PPC) is becoming more and more prevalent every day. With so much competition in any business, it’s extremely important to make sure that you’re being seen and PPC is one of the best ways to do just that.
What is PPC?
PPC is, as the name suggests, a method of advertising where you only pay when somebody actually clicks on your advert. You literally play-per-click. When you search for something on Google and see advertised results (shown by a small yellow symbol) either down the side or above the [...]