Even though there are literally billions of users on social media, many businesses and people still don’t think social media platforms are viable marketing tools, or even worth any consideration at all. Of course, that’s absolute nonsense, and here are some reasons why.
1. Know your audience
Sun Tzu said ‘know your enemy’ (among other things), but in this case it’s ‘know your audience’. It’s a no-brainer that your audience needs to see your business, but for the best results, it works the other way around as well. Whether you’re marketing a [...]