Deciphering the Metrics: A Guide to Tracking Offline Marketing Campaigns

In the bustling landscape of marketing strategies, the digital realm often takes center stage. With its precise analytics and real-time insights, online campaigns seem to hold the key to understanding consumer behavior. However, amidst the fervor for all things digital, the significance of offline marketing should not be overlooked. From

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How to prepare an effective AdWords campaign?

An effective AdWords campaign is something that many business owners dream about. Google AdWords ads are there for good and are an important part of the internet marketing. Thanks to them, it is possible to reach a large number of potential customers and present them with an offer or a specific action. Effective online advertising, however,

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Business website – what should be on it?

Are you a business owner and are you looking a way to reach more customers? Business website is the answer to your needs. However it can’t be just another website. There are few things you need to remember about to make your website attractive for the potential customers and to make it

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Google image search – searching by the image

Have you ever seen an interesting photo – a picture in an article, that you wanted to know more about? Maybe you want to check if no one is using your pictures without permission? You can get all the information you need thanks to one of the functions Google has to

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Content marketing: you are doing it wrong!

Content marketing: you are doing it wrong! Running content campaigns is not easy and its worth knowing where you might trip. Some people are so stubborn in pursuit of the failure that a normal person have no other choice than to stand and watch as they fall. There are few

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Top Tips: How To Manage Your Online Reputation

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you’ll do things differently”. Wise words from Warren Buffet, and relevant to today’s blog. That’s right, we’ll be going into detail about online reputation, both why it’s important and how to

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