Pay Per Click Management (PPC)
One of the services we provide here at Pogo Digital is Pay Per Click (PPC) advertising management. PPC is an excellent method of advertising, and our resident experts will be more than happy to help you set up and maintain PPC campaigns for your business.
What is PPC?
When you search for something on Google and see advertised results (shown by a small yellow symbol) either down the side or above the organic search results, these are from PPC campaigns. When you find yourself on a website and you notice the classic banner ads down the side, those are from PPC campaigns. When a company wants to run a PPC campaign, they do so with a website publisher or search engine, like Google. At Pogo, we use Google Adwords for our PPC, as we have found it to be an excellent platform for advertising, and the most popular search engine used by consumers.
Of course, PPC can be confusing for newcomers, and even seasoned business owners and marketing specialists often end up paying more for PPC than they need. That’s where we come in. Whether you want to learn about PPC from scratch, need some help making your existing campaign more cost-effective, or you want us to set up and manage the whole campaign for you, Pogo will be only too happy to help.
We’ve had experience managing PPC campaigns for a wide range of businesses, and are always completely transparent with out clients. With our regular reports, you see exactly where your money is going and how it is benefiting your business. One of the main advantages of online marketing is the fact that you can see the results in real time. As a result, our PPC management experts can always keep an eye on things and keep you informed.