Do you have a B2B business? Then social media sites like Facebook and Twitter are not going to help you gain much business but they will both help you gain social signals and more importantly grow your brand. But Linkedin on the other hand is about business visibility and awareness, and can really help a small B2B business by offering a unique business focus.
Creating a LinkedIn profile where business professionals and consumers can find you is more important than ever no matter what business you have, but the real talent of Linkedin is by growing details about your work history, talents and skills and of course credibility that not only can but will inspire transparent conversations and leads. So get on it and start by networking and letting people know a little bit about you and what type of service or business you can help them with. Just imagine Facebook, but for only professional people.