Author: POGO Digital

This author has written 8 articles
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Leveraging Vertical Industry AI Data Modeling and Training for Business Success

POGO Digital June 16, 2024

In the digital age, Artificial Intelligence (AI) stands as a critical driver for competitive differentiation. Tailored AI data modelling and training, specific to vertical industries, enhance the precision and relevance of AI applications, offering substantial business advantages. This blog delves into how customised AI solutions can revolutionise business operations across

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Mastering Cross-Domain Tracking with Google Tag Manager

POGO Digital March 5, 2024

Navigating the intricacies of website analytics can be challenging, especially when dealing with multiple domains. Google Tag Manager (GTM) simplifies this process with its robust cross-domain tracking capabilities. This blog explores how to effectively use GTM for cross-domain tracking, ensuring comprehensive data collection and accurate user journey analysis across various

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Deciphering the Metrics: A Guide to Tracking Offline Marketing Campaigns

POGO Digital December 15, 2023

In the bustling landscape of marketing strategies, the digital realm often takes center stage. With its precise analytics and real-time insights, online campaigns seem to hold the key to understanding consumer behavior. However, amidst the fervor for all things digital, the significance of offline marketing should not be overlooked. From

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Leveraging AI for Enhanced Content Writing in Marketing: A Game-Changer

POGO Digital August 7, 2023

In today’s digital age, where content is king, marketers are continually seeking innovative ways to capture audience attention, engage users, and drive conversions. Amidst this quest, the integration of Artificial Intelligence (AI) has emerged as a transformative tool, revolutionizing content writing in marketing strategies. From generating compelling copy to optimizing

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Effective Keyword Research in Google Adwords

Effective Keyword Research in Google PPC

POGO Digital July 23, 2023

Keyword research is an essential part of any successful Google PPC campaign. By identifying the right keywords and phrases, you can ensure that your ads are shown to the right audience and attract more clicks and conversions. In this article, we will discuss how to conduct effective keyword research and

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The Power of Digital Transformation Consulting

Unleashing Business Potential: The Power of Digital Transformation Consultant

POGO Digital May 20, 2023

What is a Digital Transformation Consultant? A Digital Transformation Consultant (DTC) is a professional who specializes in providing niche services, like Digital Transformation, to businesses and companies. The consultant’s role is to provide their expertise and knowledge to any business undergoing digital transformation. By connecting the business’s digital technologies and

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