Digital marketing is growing faster than any of us could have imagined! With so many incredible developments, we here at Pogo have turned our excellent digital marketing masterminds onto the case to give you our predictions for digital marketing in 2015. Big data will become bigger Big data, if you’re unfamiliar with it, is a…
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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you’ll do things differently”. Wise words from Warren Buffet, and relevant to today’s blog. That’s right, we’ll be going into detail about online reputation, both why it’s important and how to maintain it. What is online…
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Social Media Marketing is an extremely important part of any digital marketing plan, but when you get all the data from your social media, do you know what it all means? A lot of people don’t actually know how to measure the success of their social media marketing. We thought we’d round up a few…
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Halloween is just around the corner, possibly waiting to jump out and shout ‘boo’, and doubtless you’re reading this while carving a pumpkin or preparing bags of sweets (or maybe you’re just reading it at work). Regardless, you may look around and see retail businesses getting out the Halloween decorations and putting fake cobwebs over…
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Pay-Per-Click Advertising (or PPC) is becoming more and more prevalent every day. With so much competition in any business, it’s extremely important to make sure that you’re being seen and PPC is one of the best ways to do just that. What is PPC? PPC is, as the name suggests, a method of advertising where…
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