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Leveraging Vertical Industry AI Data Modeling and Training for Business Success

POGO Digital June 16, 2024

In the digital age, Artificial Intelligence (AI) stands as a critical driver for competitive differentiation. Tailored AI data modelling and training, specific to vertical industries, enhance the precision and relevance of AI applications, offering substantial business advantages. This blog delves into how customised AI solutions can revolutionise business operations across

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Mastering Cross-Domain Tracking with Google Tag Manager

POGO Digital March 5, 2024

Navigating the intricacies of website analytics can be challenging, especially when dealing with multiple domains. Google Tag Manager (GTM) simplifies this process with its robust cross-domain tracking capabilities. This blog explores how to effectively use GTM for cross-domain tracking, ensuring comprehensive data collection and accurate user journey analysis across various

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Deciphering the Metrics: A Guide to Tracking Offline Marketing Campaigns

POGO Digital December 15, 2023

In the bustling landscape of marketing strategies, the digital realm often takes center stage. With its precise analytics and real-time insights, online campaigns seem to hold the key to understanding consumer behavior. However, amidst the fervor for all things digital, the significance of offline marketing should not be overlooked. From

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Effective Keyword Research in Google Adwords

Effective Keyword Research in Google PPC

POGO Digital July 23, 2023

Keyword research is an essential part of any successful Google PPC campaign. By identifying the right keywords and phrases, you can ensure that your ads are shown to the right audience and attract more clicks and conversions. In this article, we will discuss how to conduct effective keyword research and

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4 Essential SEO Techniques for 2023

POGO Digital March 14, 2023

Search engine optimisation (SEO) is a constantly evolving field, and staying up-to-date with the latest trends and techniques is crucial for success. Here are four essential SEO techniques to focus on in 2023:  SEO Technique – Mobile Optimisation Mobile devices have become an integral part of our daily lives. In

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How to Create a Knowledge Panel for Your Company

POGO Digital November 16, 2022

When customers search for your good or service, a Google Knowledge Panel is a fantastic method to catch their eye. Users are more likely to trust your brand and company since they regard it as an authoritative symbol. It provides an overview of your company, its services, contact information, and

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