For years now Google has been trying to tell us “Content is King” and sadly that means your site needs content. A lot of factors make up the whole circle of content. Your website, blog and social media content are all part of the same content pie. To make sure you cover all the right angles you will need to cover all the right bases.
Above all of it is more important to make sure that ALL the content you ever write or produce does 2 things – has the potential to bring in customers and is 100% original. That way you will not only gain customers but you will grow in rank as well.