An effective AdWords campaign is something that many business owners dream about. Google AdWords ads are there for good and are an important part of the internet marketing. Thanks to them, it is possible to reach a large number of potential customers and present them with an offer or a specific action.
Effective online advertising, however, requires proper preparation. In addition, it is not enough to just broadcast ads without much control – you need to perform a current performance check and campaign optimization. In this article, we’ll show you what features an effective AdWords campaign has.
Effective AdWords campaign – set your target first
Google AdWords is quite intuitive to use, but remember that it will not do the work for you, and you have to manage your campaign accordingly, which is not so easy anymore. At the very beginning, it is important to identify the marketing objective you want to achieve. Without this, it will not be possible to create an effective AdWords campaign and succeed by reaching the target audience that interests you. The initial plan is very important in marketing – so it’s a good idea to reflect on the purpose of the campaign and its subsequent implementation.
Select a type of campaign that is right for you
Google AdWords offers many types of advertising campaigns. Some will work for you and others will not, so if you want your online ad to be effective you must choose the right type. It is extremely important not to make a mistake at this stage, so you will save some money and get the results you want faster. By choosing a campaign type, you determine what kind of ad you will broadcast and where Google will display it. It is very important from the point of view of the customer who comes across your advertising message.
Select your location and set up an effective advert
If you want your ad to be effective, you need to define the geographical area where you want it to appear. Think about whether your product is global or is it better to focus on a particular country or even a city. Thanks to the capabilities of the AdWords system, you can narrow down your audience and hit the real niche.
Sometimes it is much more effective than “bombarding” the whole world with your advertising. It’s a good idea to think about your target group and prepare your campaign to match your potential customers who are interested in your company’s products or services.
Make a reference to you landing page
Your AdWords ad is a kind of signpost that leads to a landing page. An effective online ad is one in which the content and form is closely related to what the user finds on the landing page. Take care of its look and user experience. Remember that Internet users, if they are properly guided, make purchasing decisions quickly. Plan the entire path and make it as simple as possible.
Remember that the choice of phrases for advertising is also crucial. This will allow your ad to be shown to the right customers. The content on the landing page and keywords must be closely related. It’s best to use an available Keyword Planner that will give you the most relevant keyword ideas. You can also specify excluded keywords. This will prevent your ad from showing to users who are not interested in it.
Effective AdWords campaign = good marketing content
This is a stage that unfortunately is very often downplayed by advertisers, and which is really important when it comes to marketing. However, the power of words must be appreciated – advertising content has the greatest impact on whether potential customers will click on your ad. While it may seem a little complicated at the beginning of the Google AdWords adventure, it is possible to create a compelling ad with the right knowledge and experience. When creating an ad text, it is worth looking at it from the perspective of the customer and the seller. So consider what the ad should say to convince you to buy and try to implement it. An effective AdWords ad may show product benefits.
In turn, as a salesperson, you need to be as productive as possible (without exaggeration). Describe your product or service specifically and make sure your ad text has the right keywords and shows why your offer is attractive. Try to describe the product so that the customer will believe that it is essential to them. Pay close attention to the title and headings. This is because they are eye catching and are crucial when it comes to customer interest in advertising. Also apply CTA (call to action). These are very persuasive phrases that help users make a purchasing decision. Also, use search extensions to improve your ad’s performance.
Check your advert effectiveness and experiment
Your AdWords advertising campaign is now live and running. Ads are displayed and you feel you have done a really good job. Is your online advertising effective? It would be worth checking out. So if you want to find out if your AdWords ad actually works, you need to look more closely at it. Google offers the ability to track click and impression statistics. You can also find out what your clickthrough rate looks like. When analyzing statistics, always refer to the predetermined goals. Just focus on those tags that clearly help you reach your campaign goals. If you’re checking your performance for the first time, we suggest you start by clicking the “Campaigns” tab in your AdWords account. There you will find all ad stats. You can also create detailed reports from your campaigns. It’s good to experiment with your ad and see what works best.
This is just the beginning
We just presented you with some good practices that will help you create effective advertising on the Internet. The AdWords system is not easy for beginners, but if you listen to these tips, you’ll have a good chance of getting a good advert. It is good if you outsource the campaign to professionals who are experienced in Internet marketing. This ensures that your AdWords campaign will be successful and will help you sell. Remember that the system is constantly changing and is enriched with new functionality and only professionals are able to react dynamically.