Things have come such a long way when it comes to social media. It brings people together and that means there is a digital marketing window as well. The way businesses communicate with their consumers is forever changed. Before social media came along people were very limited with how they could interact with your business and ask valuable questions. It used to be a case of picking up the phone, or maybe popping into the shop.
Nowadays people can find all the information they will ever need just a click of a mouse away. Creating a presence on social media allows you to connect with customers in a much more personal way than older methods allowed. Meaning people can talk about you more and the more people talk the more business it is for you. Even bad press on social media is still an open door where someone will learn about you and find the exact opposite view to the point they found you on!
And of course there is always that pot of gold, one, just one day you might go viral and your site becomes a social media superstar overnight.