Search Engine Optimzation Agency in Somerset

SEO, or Search Engine Optimization, is the process of getting traffic from the ‘free’ or ‘organic’ listings on search engines. All search engines, such as Google, rank web pages and other online content based on how relevant their algorithms dictate such pages to be to a user’s search. By understanding how and why these algorithms work, we can optimize your website and content to help you rank higher on relevant searches.

The simple truth behind SEO is that there is no ‘magic trick’ that will increase your search engine ranking, only hard work, expertise and patience. At Pogo, we offer a comprehensive service that includes a variety of techniques that are constantly evolving to suit Google and other search engines’ requirements. Our organic, ethical SEO, commonly referred to as ‘White Hat SEO’, rely on honest, content based optimization to bring actual, useful traffic from search engines. We never use ‘Black Hat SEO’, which consists of tactics to trick search engines, such as hiding hundreds of keywords in a website’s code. This is both unethical, and severely frowned on by the big search engines, so you can be sure that when you choose Pogo Digital for your SEO, you’ll be getting an ethical, effective service.