When it comes to finding and engaging with customers Twitter is the daddy of them all. It allows potential customers to get a better understanding of who you are, what your business is all about and vice versa as well. By discovering what your customers really think about your business and brand, plus the other related things they talk about you will gain insight and new knowledge on how to run a better digital marketing campaign.
It is also perfect for B2B companies as it enables your business to follow and connect with a very specific target audience including all your competitors’ followers as well! In truth you don’t necessarily need to have a Twitter account, but can you really risk not having one? We thought not.