Well there is some truth in this and not. Sure the stat is true about websites with video being twice as likely to rank higher, but if you look under the surface you will soon see that those websites have loads more content that just video. Blogs, social engagement in fact they tick all the boxes Google needs them to!
So yes it is true, but content as a whole is what is really going on here, not just videos alone. So want to rank higher? Then as a digital marketing firm we really shouldn’t say this, but here it goes…Work harder, longer and grow more content than you ever thought possible. But don’t do it because Google told you so, do it because it is right for the customer!
