Adapting the website to new trends and to mobile devices in many cases requires a major refurbishment of the page. Find out what elements should not be forgotten during the reconstruction of your site to avoid the drop in traffic as high as 70% and in consequence the conversion. On
PPC or SEO – what do you need for effective promotion? For years, marketing departments were and still are considering the question whether it is more profitable to invest in SEO efforts or perhaps PPC campaigns like Adwords, Google Shopping or Amazon Shopping. In practice, there is no single and
Seminar: Google Local Listing & its Business Benefit Pogo’s Seminar Season kicked off on the 3rd March with our first event being held at Holiday Inn Cardiff North. Our SEO expert Russell Deasley presented ‘Google Local Listing & its Business Benefit” which gave an insight on how important it is to
Digital marketing is growing faster than any of us could have imagined! With so many incredible developments, we here at Pogo have turned our excellent digital marketing masterminds onto the case to give you our predictions for digital marketing in 2015. Big data will become bigger Big data, if you’re unfamiliar with
We live in a world where almost everything can access the internet. It’s surely only a matter of time before your shower is logging on to show you the morning news while you wash. In all seriousness, with such a wide spectrum of devices able to surf the web, including
Even though there are literally billions of users on social media, many businesses and people still don’t think social media platforms are viable marketing tools, or even worth any consideration at all. Of course, that’s absolute nonsense, and here are some reasons why. 1. Know your audience Sun Tzu said
