PPC or SEO – what do you need for effective promotion?

 PPC or SEO – what do you need for effective promotion? For years, marketing departments were and still are considering the question whether it is more profitable to invest in SEO efforts or perhaps PPC campaigns like Adwords, Google Shopping or Amazon Shopping. In practice, there is no single and universal solution for all customers,…

PPC Pogo Digital

A Beginner’s Guide to Google PPC

Pay-Per-Click Advertising (or PPC) is becoming more and more prevalent every day. With so much competition in any business, it’s extremely important to make sure that you’re being seen and PPC is one of the best ways to do just that. What is PPC? PPC is, as the name suggests, a method of advertising where…