Pay-Per-Click Advertising (or PPC) is becoming more and more prevalent every day. With so much competition in any business, it’s extremely important to make sure that you’re being seen and PPC is one of the best ways to do just that. What is PPC? PPC is, as the name suggests, a
If you or your company owns a business Facebook page, you may have noticed a serious drop in your interaction and engagement with your fans. This is down to Facebook’s new algorithm upgrades which you may have heard about. Quite a few business owners aren’t happy with Facebook’s new tactics, which include
We live in a world where almost everything can access the internet. It’s surely only a matter of time before your shower is logging on to show you the morning news while you wash. In all seriousness, with such a wide spectrum of devices able to surf the web, including
There are many different types of content marketing, and many different ways to go about them, but some of the people who need it the most are those who run or work in small businesses. It can be particularly hard, especially for small companies with limited marketing budgets, to market
With millions of professionals from any and all industries on LinkedIn, there’s no good reason for any professional or company to be absent. However, many people underestimate what a powerful tool LinkedIn is for marketing. With that in mind, we came up with some tips to help you increase your
Even though there are literally billions of users on social media, many businesses and people still don’t think social media platforms are viable marketing tools, or even worth any consideration at all. Of course, that’s absolute nonsense, and here are some reasons why. 1. Know your audience Sun Tzu said
