We’ve seen Twitter reunite a young girl with her beloved teddy bear, the way that breaking news stories can spread faster through Twitter than traditional news outlets and we now know that it’s the perfect tool to connect brands with their audience on a daily, hourly, even second-by second basis. So, how can you use Twitter your best advantage in the day-to-day running of your business? Here are Pogo’s Dos and Don’ts to get you started.
